DESIGN & CLIENT EXPERIENCE

Interior Design · B2B Development · Merchandising · Client Experience

  • Led in-home, virtual, and showroom design consultations, translating client needs, aesthetic direction, spatial constraints, and budgets into complete design solutions.

  • Developed concepts through space planning, furniture specification, material and finish selection, product curation, and styling.

  • Managed the client journey from discovery and concept development through presentation, conversion, ordering, and project follow-through.

  • Generated $375K in total sales volume, with 40% driven directly by in-home and virtual design consultations.

  • Used design as a commercial tool—building cohesive spaces rather than selling individual products.

  • drove the showroom’s highest AUR at $1,800

VISUAL MERCHANDISING & BRAND EXPERIENCE

  • Translated West Elm's brand identity into a physical showroom experience through product storytelling, styling, adjacency, and space planning.

  • Supported floor sets, seasonal transitions, assortment presentation, and visual standards across the showroom.

  • Applied principles of scale, proportion, sightlines, circulation, color, material, and product hierarchy to both client projects and merchandising.

  • Used direct customer interaction to understand how clients navigated, engaged with, and shopped the floor, informing presentation and design decisions.

  • Connected visual presentation to commercial performance, product discovery, and customer conversion.

B2B & COMMERCIAL DEVELOPMENT

  • Identified an opportunity to expand the showroom beyond residential retail and developed its formal local B2B program.

  • Built a portfolio of 30+ commercial clients across greater Downtown Baltimore.

  • Prospected and developed relationships across property management, multifamily leasing, hospitality, and commercial businesses.

  • Positioned the showroom as an ongoing design, furnishing, and procurement resource, rather than a one-time point of purchase.

  • Extended residential design capabilities into commercial spaces, model units, common areas, leasing environments, and business interiors.

  • Created a localized business-development pipeline connecting design expertise with recurring commercial opportunities.

INVENTORY & OPERATIONAL STRATEGY

  • Leveraged my operations background to strengthen the infrastructure supporting the showroom's design, merchandising, and customer experience.

  • Managed and supported inventory flow, SKU mapping, product reconciliation, physical inventory, and audit processes.

  • Connected showroom presentation with backend inventory accuracy to improve product availability and execution.

  • Identified discrepancies between physical inventory and system records through focused reconciliation and auditing.

  • Helped reduce inventory shortage by $200K through disciplined inventory controls and corrective action.

  • Brought an operator's perspective to a creative environment: understanding both what the customer sees and the systems required to deliver it.

CREATIVE + COMMERCIAL IMPACT

  • Operated across interior design, visual merchandising, client experience, business development, and operations within a single role.

  • Connected creative decisions to measurable outcomes across sales, client acquisition, inventory performance, and showroom execution.

  • Balanced individual client needs with brand standards and broader commercial objectives.

  • Demonstrated an ability to move from concept → customer → execution → business result.

  • Established a working model that continues throughout my career: creative thinking supported by operational rigor.

$375K

Total Sales Volume

40%

Consultation-Driven Sales

30+

B2B Clients Developed

$200K

Inventory Shortage Reduction